The Business and Tourism 研究 Center (BTRC) provides customized market and tourism-related research to provide valuable, actionable information to improve organizational and community success and well-being.
社区参与
The hallmark of the Center’s community engagement effort is its studies of Winter Texans in the 里奥格兰德河谷. The Winter Texans contribute socially and economically to the region and the studies are designed to assess those impacts to help in making better decisions to ensure the success of the tourism industry in the Valley.
Center Reports and study highlights:
- 2022-23 Winter Texan Report
- 2017-2018 Winter Texan Report
- 2015-2016 Winter Texan Report
- What 2016 Winter Texans are saying to the RGV
- 2013-2014 Winter Texan Report - Slide Show
- 2013-2014 Winter Texan Report
- 2011-2012 Winter Texan Report - Fast Facts
This report contains highlights of the Winter Texan study conducted during the Winter of 2012. - 2009-2010 Winter Texan Report - Fast Facts
This report contains highlights of the Winter Texan study conducted during the Winter of 2010. - 2007-2008 Winter Texan Report - Fast Facts
This report contains highlights of the Winter Texan study conducted during the Winter of 2008. - 2005-2006 Winter Texan Report - Fast Facts
This report contains highlights of the Winter Texan study conducted during the Winter of 2006. - 2004-2005 Winter Visitors and Local Market Report
This study examined Winter Texans, 墨西哥人, local residents and transient tourists to the Valley.